Arm Candy :: Frieda & Nellie

As summer continues to lay claim in the city....[helllllo weird street smells and sauna subways] I only wish my days were filled with camp activities as opposed to 12 hour work days and playing defense against a never ending email box. Since it's apparent those summer camp days aren't returning anytime soon, at least this summer you can revisit those happier times with an arm party of friendship bracelets!

Like a number of you, I'm sure I devoted my life-long friendship to a number of people over the friendship bracelet exchange.....vowed to be forever friends.....yada yada. Well, wanna know something.....I'll be your forever friend for real if you gift me one of these Frieda and Nellie bracelets! The bright colors, the bling, the vintage flare, the edgy but fun look.....yes please! Obviously, just one won't do....these gems are meant to be layered.



Real life BFF's Stacy Herzog and Sarah Reid started the line after Stacy went on a vacation in late 2009 to the Galapagos Islands there were she met families making friendship bracelets. She instantly bought an arm full and returned to NYC where she layered them with old vintage cuffs from her grandmother. Realizing the combo looked amazing together, and having a great eye for accessories and design, Sarah had the idea to intertwine them together. The idea took off and the girls got to work scouring flea markets for vintage finds and weaving away! They soon found themselves written up in WWD, People, Glamour, Elle and numerous other magazines and blogs. Named after both of their grandmothers, Frieda and Nellie can be found at amazing stores like Charm & Chain,  Barney's, Intermix and Henri Bendel or for the the best selection, via their online store. Each comes with an adorable name like 'Cowgirl Crazy Cool', 'Pump Up The Volume', 'Rumor Has It' and 'Southern Soiree'....just to name a few. They also aren't just bracelets... there's cuffs and necklaces galore too! Which one is your favorite?


photos via: Frieda and Nellie