There are so many places to visit and see and shop in New York and it’s hard to always know where your best options are, so when I find a gem that knocks my socks off, I can’t keep it a secret. You may be as shocked as I was to find out that it’s actually really hard to find a great one stop shop in the city for sophisticated and modern kids clothing, accessories, etc. Sure, there’s that one place that has cute shirts or the other place the has decent gift options for those last minute birthday parties, but really….. no one place that you can pop by and know they will always have exactly what you need every time.
Welcome to YOYA, a perfectly curated kids store nestled in the West Village. Trust me, I have spent too much time at mediocre kids stores and this my friends, is seriously top notch. The store’s style is clean and polished with a flair for the whimsical. They carry some of my favorite labels like Liberty, Ouef, Mini Rodini, Tutu du Monde, Louis Louise and so many more. Everything is color-coded, for shopping ease, and organized with care. Really makes me want to step up my nursery decor game!
And if the store doesn’t impress you enough, just wait until you meet its owner Cristina. She’s originally from Columbia (so she’s just chic by nature) and opened the store back in 2004 (so she’s a legit #momboss) and is the brainchild behind the merchandising, curating, displays….basically, everything. Did I mention she also specializes in interior consulting for children’s playrooms and bedrooms? So yes….I obviously have a girl crush on her.
And it doesn’t stop there. The store also boasts beautiful home decor and a selection of women’s clothing. Just being there excites this crazy sense of creativity and inspiration for both mom’s and their kids! Consider this a public service announcement to help save you from wasted hours at other stores. Now, you know!